Sales Strategy
The Challenge
One of our clients was looking to get market validation for a new assessment tool. Our engagement aimed to provide insights into determining the market value and potential of this new assessment. The sole purpose was to give the client a projected growth and timeline for launching this tool.
Our Approach
We developed a multi-year phased market strategy that aligned to the overall educational organization transformation, product releases and business aims over a 5-year horizon. In addition to evaluating the growth potential, we also helped the organization with recommendations to promote the new assessment.
- Our valuation was based on the following methods:
- Using the projected 5-year P&L
- Using revenues and earnings multiples of comparable companies in the sector
- Using revenue multiples of comparable acquisitions
The Result
Our valuation approach led to the successful launch of the assessment tool minimizing upfront investment and market risk. Our recommendations and findings assisted our client in their decisions related to launching the assessment tool.