GTM Strategy
The Challenge
Our client, an award-winning learn-tech company and seller of an intuitive authoring tool, was looking at launching a Go-to-Market transformation to adapt to the ever-changing sales paradigms. The strategy team needed a business case to invest in focused growth covering new target verticals. The client asked EdTech Growth to assess the opportunity size of institutes and the academics market and establish a GTM strategy, including the recommendations and a business case for entry.
Our Approach
EdTech Growth’s approach was driven by key elements including assessing the market size and potential, generating partner insights, understanding market segment needs and challenges. EdTech Growth recommended entering the market with a focus on new customer segments.
The Result
The GTM strategy led to measurable sales efficiencies and kept our clients in the competitive market. This enabled a focus on aligning with multiple market segment needs and building a marketing and sales model around it.